Boutique Entrepreneurship and Graphic Design Collaboration in the Digital Creative Era
Abstract
In the era of the creative economy and digital transformation, cross-field collaboration is an important strategy in increasing business competitiveness. This article discusses conceptually the forms and benefits of collaboration between boutique entrepreneurs and graphic design as an effort to create added value in the creative industry. Boutique entrepreneurs focus on the production and marketing of fashion products, while graphic design plays a role in strengthening visual identity, brand image, and digital promotional strategies. The collaboration of these two fields results in a mutually beneficial synergy: boutiques gain strong aesthetic and branding advantages, while graphic designers gain space to implement economically valuable works. Through a literature review approach, this article outlines the importance of integrating creativity, technological innovation, and visual communication in building business sustainability. Boutique and graphic design collaborations have proven to support the growth of the national creative economy and expand the potential for competitiveness in the global market.
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References
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