THE EFFECT OF FINANCIAL LITERACY AND FINANCIAL SELF-EFFICACY ON FINANCIAL TECHNOLOGY AND FINANCIAL BEHAVIOR IN THE MILLENNIAL GENERATION OF MAKASSAR CITY (STUDY ON FRESH MARKET IN MAKASSAR CITY)
Abstract
This study aims to determine the direct and indirect influence of financial literacy and financial self-efficacy on financial behavior through financial technology as an intervening variable. This study uses a quantitative approach, with the number of samples used in this study as many as 170 respondents determined by the hair method. The findings of the study show that financial literacy on financial technology has a positive and significant value, financial self-efficacy on financial technology has a significant positive effect, financial literacy on financial behavior has a significant positive effect, financial self-efficacy on financial behavior has a significant positive effect, financial technology has a significant positive effect on financial behavior, indirect influence shows that financial technology has a significant positive effect as a mediator of both financial literacy on financial behavior and financial self-efficacy on financial behavior
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References
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