TY - JOUR AU - Themba, Orfyanny S. PY - 2021/01/19 Y2 - 2024/03/29 TI - Online buying impulse: via shopping, sales promotion and trust JF - Point of View Research Management JA - POVREMA VL - 2 IS - 1 SE - Articles DO - UR - https://journal.accountingpointofview.id/index.php/POVREMA/article/view/113 SP - 19-25 AB - The aim of this study is to understand the simultaneous and partial influence between shopping, promotion of sales and trust in stimulating purchasing online. survey method using a questionnaire. The technique for sampling was judgmental sampling. The population is Makassar's people, shopee consumers. The sample consisted of 96 people. Data analysis methods used are descriptive analysis and techniques of multiple regression. The results showed that simultaneous and partial shopping, sales promotion and trust influenced positive and meaningful impulses in shopping ER -