Aims & Scope

  • Developing HRM strategies
  • Employment law
  • Managing employees in mergers and acquisitions
  • Recruitment policies
  • Employee retention strategies
  • Managing employees during times of change
  • Promoting leadership and succession planning
  • Employee development strategies
  • Competition and cooperation
  • Networks in business markets
  • Buyer behavior—purchasing and supply management
  • Managing product offerings
  • New product development and innovation
  • Networks in business markets
  • Distribution and routes to market
  • Market and customer communication
  • Customer relationship management
  • Sales and key account management
  • Organizing for global markets.