Banking Services marketing Strategy to increase the number of customers

Abstract

This Research aims to analyse the marketing strategy that has been implemented by PT. Bank Mandiri (Persero) Tbk. Makassar Branch can increase the number of customers. The Influence of marketing Mix: Product, price, location, person, service, process and physical evidence) that occurred at PT Bank Mandiri Tbk. Makassar Branch. This method of research is a quantitative descriptive with a population number of 12.234 people. The results of this research is that Bauran is applied as a strategy to raise the number of customers where the product consists of & costumer service effect is positive and significant to the increase in the number of customers at PT. Bank Mandiri (Persero) Tbk. Makassar Branch