Analyzing Service Quality and Satisfaction on Customer Loyalty (Cas Study of Irvan Workshop Motor)

Muhammad Namas Ishar Juliyanto; Ulfa Rabiyah; Firman

Muhammad Namas Ishar Juliyanto STIE Amkop Makassar
Ulfa Rabiyah STIE Amkop Makassar
Firman STIE Amkop Makassar

Keywords: Work Discipline, Compensation, Employee Performance

Abstract

This study aims to examine the influence of transformational leadership and work motivation on employee performance at the Department of Investment and One-Stop Integrated Services in Makassar City. The research hypothesizes that both transformational leadership and work motivation have significant and positive effects on employee performance. Utilizing a quantitative approach, the study employs a survey method with a sample size of 42 civil servants selected through total sampling. Data were analyzed using multiple linear regression with the assistance of SPSS version 25. The findings reveal that transformational leadership significantly and positively affects employee performance, and similarly, work motivation has a significant and positive impact on performance. Moreover, the simultaneous test indicates that both variables together significantly influence employee performance. These results suggest that enhancing leadership practices and strengthening motivation are key strategies for improving public service performance. The study contributes to practical insights for governmental institutions aiming to optimize human resources. Future research may explore additional variables such as organizational culture or job satisfaction to deepen the understanding of factors affecting public employee performance.

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